Users will soon have a fresh option that allows them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This development aligns with a rise in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this content is considered “AI slop”, a label for inferior, mass-produced content that is often illogical or surreal.
Our research shows that a lot of users like content made with AI tools, ranging from digital art to informative clips, and we intend to provide users the power to adjust the amount of that, depending on their own likes,” said a company executive.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its service tagged as made with AI. Overall, in excess of 100 m videos are submitted to the app each day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI content they view by opening the “manage topic” feature in the application and choosing the AI content topic. Other topics that are already be controlled under the setting include politics, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies require creators to tag lifelike AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the platform will now apply an “AI-made” tag to content created with its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This initiative will support charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The platform has defended its safety measures, amid discussion over plans to make redundant numerous content moderators in Britain. TikTok is set to cut 439 jobs in its trust and safety department in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official stated that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it is viewed by staff. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the past year due to the use of its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
